ITV says World Cup will be ‘six-week Super Bowl’ for advertising

11 juin 2026 | Mark Sweney
Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising. (…)
 Site référencé:  The Guardian

The Guardian 

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